Last week we attended an industry trade show that several of our customers attended. They reminded me that OrderPad is more than just software – it’s a series of beliefs. It’s believing that proper execution by your field sales staff can have a major impact on all areas of the company; it’s believing that great sales people can perform even better if provided with the right tools; it’s believing that gathering information from the field and analyzing it at headquarters can be game changing – it allows you to test and prove new theories or disprove long held beliefs; it’s believing that providing information to those in the field can improve the thousands of decisions that are made in the field each day; essentially, it’s believing in people.